Top 5 Social Apps in Brazil Q3 2021: Performance Insights

In the third quarter of 2021, the top 5 social apps in Brazil displayed intriguing performance trends. Below, we delve into the specifics of each app's weekly downloads, revenue, and active users, based on data from Sensor Tower.

TikTok saw a notable rise in weekly revenue, reaching approximately $156K by the end of September. Downloads, however, showed a downward trend, starting at about 1.3M in late June and dropping to roughly 614K by the end of the quarter. Active users fluctuated, beginning at around 84.3M and ending slightly lower at 78.2M.

Instagram experienced a gradual decline in weekly revenue from approximately $24K to $13K over the quarter. Weekly downloads initially increased, peaking at about 975K in mid-August, before falling to around 726K by the end of September. Active users remained relatively stable, hovering around the 70M mark throughout the period.

Facebook Lite maintained a consistent weekly revenue, averaging around $35K. Downloads showed a slight decrease from 526K in late June to approximately 490K by the end of September. Active users remained robust, consistently around 124M to 126M.

Helo - Humor and Social Trends did not generate any revenue during this period. Downloads decreased from about 326K in late June to approximately 239K by the end of September. Active users displayed an upward trend, reaching about 987K by the end of the quarter.

X showed minimal revenue, with a slight uptick to $28 by the end of September. Downloads varied, peaking at approximately 288K in late August before descending to around 227K by the end of the quarter. Active users remained relatively steady, fluctuating around the 19M mark.

These insights offer a snapshot of the social app landscape in Brazil for Q3 2021. For more detailed analytics and trends, visit Sensor Tower.